PRECOUTURE IN THE PRESS

VOGUE :

"Precouture, where you can treat yourself to pieces from the live runway

From Alexander Wang to Anthony Vaccarello and even including Courrèges…

The e-boutique, launched in 2012, offers you the possibility to shop pieces as they are presented on the live runway. Zoom."

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GRAZIA :

"Precouture.com, the site where you can shop during Paris Fashion Week, as though you were sitting in the front row.

The concept? To present interactive videos from the live runway to the most impatient among us, and, to offer the possibility of ordering your favourite pieces six months before they arrive in store."

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M le magazine Le Monde - Precouture

M Le Magazine du MONDE 

"The Autumn Winter collections are shown on runways in March, to arrive in strores in August. The Spring Summer collections, presented in September, are available to buy the following February. However, several months after the shows, the customer’s desire often fades or certain pieces become out of stock. Precouture was born to solve this problem. The platfrom allows you to shop the collections in advance, for a limited time period, and to receive them one month before they arrive in store."

Serie Limitée - Les echos - Nicolas Ghesquiere - Precouture

LES ECHOS SERIE LIMITEE

"Is the future to be found in slow fashion?"

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SABATO-Luxe-Precouture

SABATO

"Fast Fashion: When the lastest collections go directly from the catwalk to your closet"

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ELLE-Precouture

ELLE

"Order runway pieces in real time thanks to SMETS X PRECOUTURE

The concept is simple: you follow the fashion shows on the Web or on social media, and from the following day you can order your favourite pieces"

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LES BLOGUEUSES PARLENT DE PRECOUTURE

Chiara Ferragni-The Blonde Salad-Precouture.com

CHIARA FERRAGNI

"Every day I repeat to myself that I’m very lucky for all the great experiences I’m living…And one of these has been, without doubts, the morning spent with My Beautiful Dressing in Paris during the fashion week! "

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KRISTINA BAZAN - Carven x Precouture

KRISTINA BAZAN

"@carven_paris Killed it again with a beautiful ready to wear collection, casual and chic topped with amazing prints. You can in fact already pre-order the whole collection on @precoutureofficiel. So go go go before everyone's on it ! 

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REPORTAGES

Telematin-France2-Precouture

TELEMATIN (FRANCE 2) - Laura Tenoudji :

Jean-Charles de Castelbajac's show

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Nec Plus Ultra-TV5 Monde-Precouture

NEC Plus ULTRA (TV5 Monde) - Marie-Ange Horlaville 

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BFM BUSINESS-madeinParis-Precouture

MADE IN PARIS (BFM Business) 

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