During his civil engineering studies, haute couture designer Georges Hobeika discovered his innate passion for fashion design when he began sketching dresses to assist his mother who owned an atelier business with a growing clientele. Followed by a move to Paris and an internship at Chanel. Georges Hobeika returned to Beirut, established his atelier and was ready to debut on the Paris couture runway in 2001. Internationally known for his signature expression of femininity, romance and elegance, Georges Hobeika has captivated the fashion world with his creative style.
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