Jonathan Simkhai's love for fashion began at the age of 14 when he was working at a local boutique as buyer and merchandiser. His desire to become a designer came through when he launched his own eponymous label in 2010 in New-York. Simkhai aims to design garments with a perfect balance beetwen masculine strength and feminine sensuality. His muse: the modern cosmopolitan girl. In 2015, his efforts were recognised as he became a CFDA member and was awarded joint first position at the CFDA/Vogue Award.
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