Madeleine Vionnet found her namesake Fashion house in Paris in 1912 and revolutionized Fashion by favoring fluid silhouettes with ethereal draping than corsetry. Now with Goga Askhenazi as creative director, the collections are designed and produced in Milan. Pre-order exclusively her asymmetric, feminine, fluid and airy designs in our trunkshow.

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the looks straight from the runway during the fashion weeks. Order your looks now and wear them before anyone else, before it hits stores ! You had a crush on a look seen in a fashion show ? Be able to buy the greatest designers like John Galliano, Alexander Wang, Matthew Williamson or Carven as if you were a buyer and shop your exclusive pieces from the next collection now. In case any design would be unfortunately never find in the shops. Precouture is also a luxury Boutique. Find the best articles of the current season in our shop. Available immediately for sale, order your looks and receive them at home in a few days ! You are looking for inspiration? You can also find in Precouture the news, the tips, the "must haves" and the latest trends of fashion professionals !