Minyoung Chung creative director of Demin was born in Seoul, Korea. He graduated from Instituto Polimoda in Florence Italy where he studied apparel design. He pursues minimalist chic. Minyoung focuses on adding architectural line details to the form of many of the garments. He’s designing clothes for women who go for a chic look rather than something too feminine yet, still keeping with a design that is simple and edgy.