The name for the line, Noon By Noor, comes from the Arabic letter ‘N’, pronounced as ‘noon’. Noon By Noor is an exciting new label that is set on making an impact on the world of fashion through elegant, exotic creations that are designed to flatter the modern woman while taking inspiration from timeless styles. It is a decidedly feminine brand that combines luxurious fabrics and intricate embellishments, granting the line its qualitative edge. Noon By Noor designers, Shaikha Noor Al Khalifa and Shaikha Haya Al Khalifa, adorn lavish fabrics with unexpected details, such as hand stitching, and homemade accents to add dimension and individuality to each piece. The label offers an array of feminine dresses, tailored blazers and statement separates that can be worn in casual sophistication by day, or in exquisite elegance by night. The brand’sheadquarters is located in the popular Seef district of Bahrain. The five-floor establishment houses all of Noon By Noor operations, from design to tailoring and administration, whilstan exclusive showroom acts as a venue for viewings and events.