Alberta Ferretti is style, femininity, elegance and sensuality. Her story begins at a very young age when she opened her first boutique in Cattolica at only 18 year old, driven by her passion for fashion grown in her mother's atelier. From her hometown she started a career rich of personal, stylistic and business successes and in the 1980 she founded the company with her brother Massimo Ferretti and officially made her debut on the catwalk in Milan. These successes earned her many rewards such as the “Laurea ad Honorem in Conservazione dei Beni Culturali” (Conservation of Cultural Assets) for the restoration of the Montegridolfo Castle in 2000 and then appointment as “Cavaliere del Lavoro”. A rapid international expansion - coordinated by four showrooms in Milan, Paris, New York and Tokyo - led to the opening of various mono-brand stores in the most important luxury shopping capitals. Energy, elegance, dedication are the qualities that have always characterized Alberta Ferretti since the beginning. The designer is interpreter of the desire of beauty, charm and personality and expresses at her best all of this in special projects such as the Forever bridal collection and the Demi Couture collection, the latter linked to the Jordan River Foundation charity organization headed by Her Majesty Queen Rania of Jordan. There is a continuous exchange between the designer and the women, being them models, celebrities or friends involved in the social. They are often protagonists of her fashion shows or ambassadors of the Alberta Ferretti glamour on the most important red carpet all over the world.