As Creative Director Lara Bohinc plays a leading role in the creative direction within the company. She has a clear vision for the brand’s image. Her talent for creating products of timeless modernity has made her one of the most innovative and successful designers of her generation. Born in 1972 in Ljubljana, Slovenia, she studied industrial and graphic design at the Ljubljana Academy of Fine Arts, before coming to London in 1994 to complete an MA in Jewellery and Metalwork. In 1997 she set up her business, which has continued to expand and grow with 2011 seeing the company launch its own e-shop. Lara Bohinc pieces appeal to a sophisticated and modern clientele who appreciate unique design. This is reflected in the innovation that characterises each new collection, combining exclusivity, outstanding quality and attention to detail. A mark of her work is versatility. A passionate believer in the universality of good design, she has made the most of opportunities to bridge the divide between jewellery and other fashion accessories. This has added depth to her collections with her range now including a variety of accessories such as scarves and bags. This year Lara Bohinc has collaborated with the Palladium International Board to create an exclusive five piece collection. Her signature architecturally inspired jewellery unites diamonds and south sea pearls with lightweight, strong palladium. International model and actress Lydia Hearst perfectly represented the meeting of luxury and modernity as the face of this campaign. In June 2012 Lara Bohinc was awarded an MBE in the Queen’s Birthday Honours list for services to the fashion industry.