Founded in 2004 by Eszter Füzes, Attila Godena-Juhász and András Tóth, USE unused has become the leading Hungarian high contemporary fashion brand within the Hungarian market. Since 2008, the brand entered the US and Asian markets as well. The motivation of the three designers was to create a worldwide-known Hungarian high contemporary fashion label that is successful globally, and yet still carries something ethnic, something inimitable ‘Hungarian’, which can distinguish the brand from any others. Innovation and artistic mentality are the vital characters of the company. This promises that the designers create always-new styles, which have a huge effect on the fashion world. Their collections are made for all women who are self-demanding and create their own style. Saying this the female ideal of the brand cannot be categorized in age. However, a reserved yet erotic, sophisticated and feminine style appears with minimalist and clear-out colors and forms. An important criterion is that the designers wish to create permanence and value in the world of fashion every half year, and this way, each collection presented by the brand does not only reflect upon the changes occurring in the world at high artistic and quality standards, but in the meantime uses classical values thus creating and representing consistency in its philosophy.